More than a century ago, in 1880, when Lebanon was still part of the Ottoman Empire, Lutfallah Manasseh, a merchant in Beirut, brought back from a long trip to Paris the representation of prestigious luxury brands in the art of the table.
The purity of Christofle's chiseled silver and the brilliance of Baccarat's crystal were added to a range of brands launched by Lutfallah Manasseh.
In 1935, Edouard Manasseh founded and consolidated Ets. L Manasseh & Co through exclusive representation agreements with the goldsmith Christofle, the crystal makers Baccarat and Lalique, the porcelain maker Bernardaud (Limoges), the confectioner Foucher and the jeweler Boucheron, and placed the House of Manasseh at the forefront of the pioneering luxury goods houses in Lebanon and the Middle East.
In 1962, after Edouard Manasseh's death, his wife Nadia, an accomplished businesswoman, took over and continued the tradition with her son Lutfallah who, thanks to his intelligence, his avant-garde marketing approach and his modern management, succeeded in 1990 in giving a new breath to the company by modernizing it. He created the wedding list, updated the computer system and opened the Ashrafieh branch in 1995.
When Lutfallah passed away in 2004, his two sisters Michèle Philippides and Claude Issa, two women of the world, initiated since their young age to the art of the table, took over the business and breathed new life into the family enterprise by opening a sumptuous point of sale in the heart of the new downtown district, which has become the "Flagship" and the main showcase of Maison Manasseh in Lebanon.
Michèle Philippides is now the CEO of the family business, with her great managerial skills, her solid mastery of the art of the table and her exquisite taste in the art of entertaining, supported by her daughter Evy Philippides and her second daughter Tina Philippides who follows in her footsteps and dedicates herself completely to the family business by bringing her great added value in the fields of Marketing and Communication Strategy, strengthening the presence of Ets. Manasseh online and on social networks by attracting a young and well-informed international customer base.
Etablissements Edouard L. Manasseh & Cie. SAL are the exclusive representatives of Christofle, Baccarat, Bernardaud, Gien, Mario Luca Giusti and Sabre brands in Lebanon, in addition to producing exclusive high-end "Art de la Table" series created and manufactured locally under the Manasseh brand. They are present in Ashrafieh, Downtown and Kaslik through three prestigious own-name stores.
Thanks to its creations in silver, Christofle is a symbol of luxury and elegance. Since its founding in the mid-19th century, it has been a continuous innovative force and has infused each era with a new art of living. Thus, over time, this prestigious company has revolutionized styles, techniques, and methods for the production and distribution of silver plate and the decorative arts.
Baccarat represents perfection that transcends time, whether it marks the standards of a prestigious heritage or the refined modernity of contemporary life. Perfection, a magical word synonymous with excellence is the only way to describe the forms, style and expertise of Baccarat crystal. With a proud history since 1764, Baccarat remains more than ever a symbol of eternally young and unrivaled luxury.
Family business since 1863, Bernardaud in its factory in Limoges combines tradition and innovation in the fields of table, home, adornment and jewelry. A symbol of tradition and luxury, Bernardaud represents one of the most innovative brands of French savoir-faire. The company gives porcelain form, affects its metamorphosis, and continuously experiments and reinvents the material. Be they classic or contemporary, Bernardaud collections elegantly revives the art of entertaining.
Since 1821, Faïencerie de Gien has possessed unequalled know-how, carrying on tradition of craft printing techniques and hand painting. Today, Gien is both the number one producer of the highest quality earthenware in France, and a top-selling company both at the national and international levels. Its product lines are highly unique and distinguish themselves from other faience-earthenware with rich, refined and varied shapes and styles.
Using a style between fusion and pop, but always hand by hand with time, Mario Luca Giusti products represent an optimal solution to the pool and mega yachts. A convenience coupled with beauty, collection after collection, continues to attract many major clients.
